The main goal was to make Philadelphia an attractive destination for visitors to the city. A large photo backdrop of center city Philadelphia was the main focus (with a blended yellow and orange gradient to give the cityscape a golden hour look), with smaller images showcasing shopping and historical locations for visitors to go while in the city. A dark green, yellow primary and orange secondary color palette were used from the PHLCVB brand standard. The hotel map layout was created in Adobe Illustrator
